Velocitek makes performance instrumentation for watersports such as stand-up paddleboarding and sailing. Over the last several years, we've worked together closely to design and develop a distinct and cohesive design language for their products.
Each new product has been designed considering the holistic user experience, understanding the demanding environment for the athlete and trying to create a product that reduces as many pinpoints in the experience and elevates meaningful and useful parts of the experience.
One product that benefited from this approach was the Makai, the world's first GPS device for stand-up paddleboarding, We interviewed SUP athletes to better understand their needs and used that as a grounding to inform both the ID and the UI of the device.
Velocitek is presently one of the leaders in performance instrumentation for sailing boats.